In 2015, four executives turned entrepreneurs after decades of experiences in consumer goods industry. They set out to solve the offline data gap they experienced in their days with the main mission to leverage technology to help brands grow. They were frustrated with the delay in data gatherings and how little they knew about their shoppers beyond the existing survey-based data and estimates. While on the other side of the retail spectrum, the tech-based companies and online retail players have all the access to a large bank of users’ data that the offline counterparts can only dream of. Therefore, it is in that particular gap that these three founders saw the opportunity to fill in by joining forces and create Snapcart. And in September 2015, Snapcart was born.
Meet Our Team
Founder & CEO
Experienced in Consumer Goods, Consulting and Technology. Held leadership roles at Procter & Gamble, The Boston Consulting Group, and was the CEO of Berniaga.com leading the site to be the no. 1 commerce site in Indonesia. He enjoys traveling, eating out, and a skilled online gamer.
Laith Abu Rakty
Co-Founder & CTO
His expertise spans from building, managing, and validating Tech Roadmap, visualize mobile application with the available resources and assets. Formerly the VP of Engineering at Ardent Capital, and was the Software Engineer Lead for Bobobobo.com. He enjoys diving and hiking.
Co-Founder & CFO
A finance, strategy and corporate development expert. Her previous roles include VP of Ardent Capital and Phatra Investment Banking (based in Thailand). She co-founded several fashion retail brands in the US and Thailand. She enjoys experimenting random recipes and working on her impact investing.
Soon Lee Lim
Chief Revenue Officer
She has 17 years of experience in consumer analytics prior to Snapcart. Held country head roles in South East Asia markets, in premier research agencies within the region which includes Nielsen, Kantar Worldpanel, and YouGov. In her spare time, she loves to do triathlon race.
Eric M. de Leon
Country Sales & Operations Director, Philippines
Eric has more than 20 years sales and marketing experience gained from multinational companies, like Shell, J&J Medical, Sharp and Samsung. Prior to Snapcart, he was the retail and commercial lead at GfK Philippines Corp. Eric loves playing basketball and badminton sports for recreation.
13+ years of experience in market research industry, working across different functions from client services, operations and sales. Prior to Snapcart, he was the Sales Operations Lead at Nielsen. He enjoys playing cricket, travelling and making new friends.
She has more than 13.5 years of experience in the finance and accounting field. Prior to Snapcart she held senior roles in various multinational companies such as PricewaterhouseCoopers, Baker Hughes, and most recently, Traveloka. She enjoys running and playing with her dogs.
Lee Hong, Tan
Head of Product Strategy
With 13+ years of experience in FMCG retail and consumer market research, she has deep knowledge in data science and analytics. She led Nielsen Consumer Panel Data Science in Asia prior to joining Snapcart. She loves travelling and is a foodie.
Dr. Liang Kee Goh
Dr. Goh has a degree from National University of Singapore specializing in machine learning and data mining algorithms. After completing her PhD from Auckland University of Technology, she furthered her data analytics skills in the field of bioinformatics as an assistant professor at Duke University. Dr. Goh has 16 years of experience in artificial intelligence for research in communicable diseases, cancer research and genetics analysis, published several research papers and holds several patents.