About Snapcart

In Brief

In 2015, four executives turned entrepreneurs after decades of experiences in consumer goods industry. They set out to solve the offline data gap they experienced in their days with the main mission to leverage technology to help brands grow. They were frustrated with the delay in data gatherings and how little they knew about their shoppers beyond the existing survey-based data and estimates. While on the other side of the retail spectrum, the tech-based companies and online retail players have all the access to a large bank of users’ data that the offline counterparts can only dream of. Therefore, it is in that particular gap that these three founders saw the opportunity to fill in by joining forces and create Snapcart. And in September 2015, Snapcart was born.

Meet Our Team

Reynazran Royono
Founder & CEO

Experienced in Consumer Goods, Consulting and Technology. Held leadership roles at Procter & Gamble, The Boston Consulting Group, and was the CEO of Berniaga.com leading the site to be the no. 1 commerce site in Indonesia. He enjoys traveling, eating out, and a skilled online gamer.

Laith Abu Rakty
Co-Founder & CTO

His expertise spans from building, managing, and validating Tech Roadmap, visualize mobile application with the available resources and assets. Formerly the VP of Engineering at Ardent Capital, and was the Software Engineer Lead for Bobobobo.com. He enjoys diving and hiking.

Teresa Condicion
Co-Founder & COO/Data Science

She was Procter & Gamble’s Consumer Insight Associate Director with 17 years of experience. She is responsible in developing Snapcart’s big data analytics and machine learning capabilities. If she is not crunching numbers or taking her little boys, you can find her at the gym or meditating.

Araya Hutasuwan
Co-Founder & CFO

A finance, strategy and corporate development expert. Her previous roles include VP of Ardent Capital and Phatra Investment Banking (based in Thailand). She co-founded several fashion retail brands in the US and Thailand. She enjoys experimenting random recipes and working on her impact investing.

Soon Lee Lim
Chief Revenue Officer, Asia - Pacific

She has 17 years of experience in consumer analytics prior to Snapcart. Held country head roles in South East Asia markets, in premier research agencies within the region which includes Nielsen, Kantar Worldpanel, and YouGov. In her spare time, she loves to do triathlon race.

Alvin Lim
Chief Product & Strategy Officer

Alvin has 7 years experience in equity research at Morgan Stanley. He spent last 4 years as equity research analyst in New York City and Singapore. Prior to that he has worked for DBS Bank, Merrill Lynch, HSBC and McKinsey across the world. In his free time, he enjoys playing Overwatch, DOTA, and snowboarding.

Eko Wicaksono
Country Sales & Operations Director, Indonesia

18+ years of experience in a number of research agencies (Nielsen, Research International, TNS, Synovate, Ipsos, ABN Impact) and also worked on the client side with the McDonald’s group prior to Snapcart. He was a lecturer at his faculty and currently teaches classical piano.

Eric M. de Leon
Country Sales & Operations Director, Philippines

Eric has more than 20 years sales and marketing experience gained from multinational companies, like Shell, J&J Medical, Sharp and Samsung. Prior to Snapcart, he was the retail and commercial lead at GfK Philippines Corp. Eric loves playing basketball and badminton sports for recreation.

Yan Carlomagno
Country Sales & Operations Director, Latin - America

10 years’ experience in intelligence, strategy, business development and internationalization. He was the CFO at Portal Telemedicine, and previously a Co-Founder at BemVendi, providing market insights for direct sales companies. He is a yoga enthusiast and he loves to sing rock music.

Kelvin Koh
Country Sales & Operations Director, Singapore

16+ years of experience in global research and consulting services including Deloitte Consulting, JD Power, GfK, TNS, and Rakuten AIP. He plays floorball, tennis, jogs and cycles on a regular basis so as to allow him to 'live to eat'.

Felix Sugianto
Business Development Director, Asia - Pacific

With 20 years of experience in Consumer Good and technology services provider at Philip Morris, Oracle, and Dattabot delivering solutions in the areas of sales force optimization, CRM, digital, Business Insights and Big Data Analytics. He enjoys diving and golf in his spare time.

Thiyagarajan Sampath
Head of Data Operations

13+ years of experience in market research industry, working across different functions from client services, operations and sales. Prior to Snapcart, he was the Sales Operations Lead at Nielsen. He enjoys playing cricket, travelling and making new friends.

Heru Herlambang
Head of Data Engineering

He has more than 15 years experience in application and system development including at Detikcom, Yahoo!, and Multiply. He also actively contributes in several open-source projects. In his free time he enjoys playing Mobile Legends and cooking.

Christina Maharani
Finance Controller

She has more than 13.5 years of experience in the finance and accounting field. Prior to Snapcart she held senior roles in various multinational companies such as PricewaterhouseCoopers, Baker Hughes, and most recently, Traveloka. She enjoys running and playing with her dogs.

Noemi Ramiro
Data Consultant

She has 8 years of experience in Market Research, quantitative research, and analytics where she worked at Philippine Survey and Research Center (PSRC), Northern Trust, and Maersk. She loves to sing and engage into fitness activities such as running and gym.

Heston Surjadjaja
Research Director

He is the founder of Infinity CXT, Snapcart's partner in custom research in Indonesia. He held senior roles at Ipsos, with more than 12-years’ experience working with industry-leading companies in Indonesia. He is a San Antonio Spurs fan and loves cooking in his spare time.


Dr. Liang Kee Goh

Dr. Goh has a degree from National University of Singapore specializing in machine learning and data mining algorithms. After completing her PhD from Auckland University of Technology, she furthered her data analytics skills in the field of bioinformatics as an assistant professor at Duke University. Dr. Goh has 16 years of experience in artificial intelligence for research in communicable diseases, cancer research and genetics analysis, published several research papers and holds several patents.

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