SOUTH-EAST Asian consumer analytics startup Snapcart is expanding its services to Singapore, following a US$10 million Series A funding round led by Singapore venture capital Vickers Ventures Partners, including investors such as SPH Ventures (formerly SPH Media Fund) and Wavemaker Partners.
Starting Feb 1, 2018, consumers are able to download the Snapcart app on both IOS and Android, while consumer brands will be able to access the company’s data-driven shopper and consumer insights. Snapcart collects purchase data and gives shoppers cashback for scanning their receipts. These receipts are then processed and analysed by its proprietary technology based on artificial intelligence (AI) to provide real-time analytics to clients and partners. Snapcart is currently active in Indonesia and the Philippines, with over one million downloads globally since its launch in 2015.
Snapcart also announced several new appointments, with Soon Lee Lim as chief revenue officer for Asia-Pacific, Eko Wicaksono as country sales & operations director for Indonesia, and Raymond Ajon as country sales & operations director for Philippines. Ms Lim was formerly country head for Kantar Worldpanel Indonesia and head of Indonesia & Malaysia for YouGov while Mr Wicaksono and Mr Ajon were from ABN Impact and Nielsen respectively. Together, the three have more than 50 years of experience in consumer research.
As written in Business Times
