There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s total population–and the numbers are predicted to grow to about 110 millions by 2019 (reported by emarketer.com). This means that brands in Indonesia have the opportunities to engage in a meaningful way with a large portion of the population through the platform. Then, how can brands market themselves through such platform? What do these 80 million Indonesians actually do when using their social media accounts? Which aspects of the social media that brands can truly engage with their consumers? So, with those questions in mind, we have gathered the data from our own 500,000 plus users and see how do they really interact within their social media accounts, here are our findings:
