Inc.
26 Jul 2018Press & Media
In The News
Medium
17 Jul 2018Cannes Academy Spotlight: Meet Teresa Condicion, Co-Founder of Snapcart
This week, as part of the Inclusive Innovation series we announced this spring, we’re interviewing Teresa Condicion of Snapcart: a company that provides brands with valuable insights around offline shopping behavior. We chatted with the Co-Founder about building analytics company in Southeast Asia, the obstacles of being a woman in tech, and her secret weapons. On… View ArticleDigital News Asia
11 Jul 2018Snapcart turns receipts into cash
Uses optical character recognition, machine learning algorithms to mine data Aims to broaden market to Malaysia, Thailand and Vietnam IF YOU are a brand trying to gain insights into the Southeast Asian market, you will be met with a lot of challenges due to the scattered retail landscape that is also often offline and hard… View ArticleTechwire Asia
9 Jul 2018This is why your retail data is inaccurate
DATA can provide you with valuable insights on your customers. For retailers, however, most data is out of date or totally irrelevant because 99 percent of retail transactions are offline. This poses a huge problem for fast moving consumer goods (FMCG) companies. FMCGs need to anticipate the changes in demand at the stock keeping unit (SKU) level, as… View ArticleCampaign
6 Jul 2018How Snapcart is disrupting traditional CPG market research
After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands. A decade ago, marketers charged with segmentation, targeting and positioning for consumer packaged goods (CPG) relied on traditional market research as a means of understanding consumption habits, brand lift,… View ArticleCampaign US
12 Jun 2018