In-depth, Real-time, Integrated Shopper Insights
All of our solutions are based on key main advantages for brands
SINGLE SOURCE PANEL
Track and stitch any type of data to measure effectiveness including surveys, videos, digital ads exposure, TV ads exposure, etc.
REAL TIME DATA UPDATE
Weekly data update for fast business decisions making. Monitor change in behavior, sentiments, market share, etc.
Help you see at whatever breaks you need based on any combination – chain, format, segment, geography, brands, etc.
CART Insights – Customer Analytics and Retail Tracking
Get access to real time shopper insights
INSIGHT FACTORYYou can get full perspective on Shoppers’ Baskets info to identify pockets of opportunities (which formats, which shopper segments, which product groups)
POWER PARTNERSHIPSYou are able to provide shoppers insights to your retailer partners, communicate their performance vs. their competitors to gain trust in the categories.
REVENUE GROWTH MANAGEMENTYou can track comprehensively pricing and promotion performance of your brand and competitors’, adjust effectively to optimize your spending
TASQ Studies – Targeted Audience-based Survey & Questionnaires
Find out the why with fast survey results
LARGE SCALEAccess to a large panel base compared to traditional panel
HIGHLY TARGETEDNot only demographics: purchase data, device, & location
FAST RESPONSEResponse rate up to 5,000 responses in 3 days
Tracking Solutions – Offline Purchase Tracking & Insights
Optimize your marketing and media spend
COMPLETE THE FUNNELFind out how much is bought offline in each channel for each ads that you run
CREATING LOOKALIKESCreate a better targeted audience based on real offline purchase behavior for all your marketing campaigns
RETAIN THE USERSOur agile and flexible platform helps brands to further engage with shoppers through various engagements, on mobile, in a personalized way
Track shares in real time across segments and know which segment your biggest opportunity lies
Track your equity and know which one drives purchase so you can focus your communication on what drives sales
Track price correlations with share gain/loss and how your price compares vs your competition, in real time, at a chain level
Know the impact of your promotions to sales and your competitors promotion levels
Create a category story and joint value plan with your retailers with a chain level understanding of shoppers across categories
Know what else is bought with your brand so you can plan shelf adjacencies and cross-promotions
Know the results of your campaigns and measure effective of each marketing channel to optimize spending
Stitch data with point of sale tracking of each chain to measure accurately the impact of in-store activities