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    hotel

    The Potential Hotel Layoffs in Indonesia and Creative Ways to Avoid Them

    In 2025, Indonesia’s hotel industry is facing mounting pressure from economic shifts, tighter government policies, and rising operational costs. While large-scale layoffs have not yet

    shopping centers

    The Fall of Shopping Centers in Indonesia: Part 1

    Shopping centers in Indonesia, once the heart of modern urban life, are now witnessing a steady decline in foot traffic. Plenty of news reports revealed

    WOM and FOMO

    The Power of Word-of-Mouth (WOM) and FOMO Marketing Duet

    In an age where consumers are increasingly skeptical of traditional advertising, authenticity and urgency have become two of the most powerful tools in a marketer’s

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