Perspective Market Research Findings on Consumer Insight

How is the Indonesian market reacting to the transition to the New Normal?

July 21, 2020 No Comments

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented in the first week of June.

Perspective

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,

April 14, 2020 No Comments

Perspective

How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

Perspective

The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

Perspective

How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

June 18, 2020 No Comments

Perspective

COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

June 10, 2020 No Comments

Perspective

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in

June 4, 2020 No Comments

Perspective

Is your digital ad effectively reaching your target age group?

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

May 19, 2020 No Comments

Perspective

What Indonesian Shoppers Really Think About Digital Ads

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements

May 7, 2020 No Comments

Perspective

How Small CPG Players can Get Ahead in the time of Covid-19

It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting

April 28, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

April 16, 2020 No Comments

Perspective

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart

January 11, 2019 No Comments

Perspective

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch

January 7, 2019 No Comments

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Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

December 6, 2018 No Comments

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Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’

November 12, 2018 No Comments

Perspective

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.

October 31, 2018 No Comments

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Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can

October 24, 2018 No Comments

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Shopping Behavior in The Indonesian E-commerce Market 2018

On its second annual publication, BEKRAF, in cooperation with partner research institutions including Snapcart. Statistics Indonesia (BPS), PwC, The Nielsen Company (Indonesia), and others, attempts

October 23, 2018 No Comments

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Survei Belanja Online Indonesia 2018

Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring, terjadi dalam satu kali per bulan (27%) atau dua kali per

October 8, 2018 No Comments

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