Perspective Market Research Findings on Consumer Insight

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What’s On TV Today

Many news reports said that TV viewership continues to decrease annually across Indonesia. This phenomenon might reflect the broader global trends as the rise of

October 11, 2024 No Comments

Perspective

Challenges for the Local Fashion Industry in Indonesia

As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile

October 10, 2024 No Comments

Perspective

K-Pop: A Phenomenon Transforming the Market in Indonesia

K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is

October 9, 2024 No Comments

Perspective

The Beauty of Indonesian Women

Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September

October 4, 2024 No Comments

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FMCG Brand Acceptance and Loyalty Among Gen Z in Indonesia

Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the

September 27, 2024 No Comments

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Dogs: The Most Popular Pets in the World and a Favourite in Indonesia

According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating

September 4, 2024 No Comments

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The Popularity of Cats as Pets in Indonesia

In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a

August 27, 2024 No Comments

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FMCG Trends After Covid-19 Era and During Boycott Actions In 2024

Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation

June 14, 2024 No Comments

Perspective

Take Your Breath Away

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

February 12, 2024 No Comments

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Always On Your Gadget

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

February 2, 2024 No Comments

Perspective

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

November 13, 2023 No Comments

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Indonesia’s Coffee Consumption Trends in 2023

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

October 2, 2023 No Comments

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Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

September 14, 2023 No Comments

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Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

August 28, 2023 No Comments

Perspective

Gender Myths and Facts in Indonesia

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes

July 13, 2023 No Comments

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