Insight Hub

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger with forecast of additional 13.4 million by 2022 read more →

Interested in Targeting Soccer Fans to Market Your Brand?

Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As such, with the 2018 FIFA World Cup just over, Snapcart decided to take a quick look at the behavior of soccer fans in four countries: Brazil, Indonesia, Singapore and the Philippines. read more →

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising more than 50 percent of the Indonesian population as defined by Accenture. read more →

What Comes First, Career or Family?

In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach towards career and family at different life stages and acknowledge the factors which positively affect individuals in reaching their career goals while building a family. read more →

Indonesian E-commerce Shopping Behavior

Who are the shoppers, what are they buying, where they buy?

Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most popular and frequently used e-commerce platform by consumers. Snapcart’s research was conducted using an online survey through its mobile application in January 2018 involving 6,123 respondents.  read more →

Snapcart E-commerce Profile Behavior Download

Is it true that this E-commerce sites are the one with the most traffic? Will it increase my sales if I list my brand with this market place?

read more →

Snapcart – Accenture Whitepaper Download

Are your brands performing well in Indonesia? Do you know how Indonesian consumers behave and how they decide what to fill in their shopping basket? read more →

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New In Perspective

Indonesian E-commerce Shopping Behavior

Who are the shoppers, what are they buying, where they buy?

Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most popular and frequently used e-commerce platform by consumers. Snapcart’s research was conducted using an online survey through its mobile application in January 2018 involving 6,123 respondents.  read more →

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger with forecast of additional 13.4 million by 2022 read more →

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an easy fix, read more →

Indonesian Consumer Insights: The Growing Price of Maintaining Customer Loyalty

The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be worth IDR 192 trillion, according to a recent DBS report.

A recent analysis, however,  read more →

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