Perspective Market Research Findings on Consumer Insight

Perspective

The Rise of the Fashion Repair Trend in Indonesia

The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these

October 17, 2024 No Comments

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Indonesian Consumers’ Interest Toward Sustainable Products: Part 2

As the world becomes more aware of environmental concerns, the demand for sustainable products is rising. Our study has revealed that 84% of Indonesians have

October 17, 2024 No Comments

Infographic

Indonesian Consumers’ Interest Toward Sustainable Products: Part 1

As environmental awareness rises globally, Indonesian consumers are also showing increasing interest in sustainable products. According to our recent survey, a comprehensive understanding of their

October 16, 2024 No Comments

Perspective

The Sugar-Sweetened Beverage Tax in Indonesia

Indonesia plans to implement a sugar-sweetened beverage (SSB) tax. Just like tobacco products, this tax is also related to people in Indonesia’s health condition. With

October 15, 2024 No Comments

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What’s On TV Today

Many news reports said that TV viewership continues to decrease annually across Indonesia. This phenomenon might reflect the broader global trends as the rise of

October 11, 2024 No Comments

Perspective

Challenges for the Local Fashion Industry in Indonesia

As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile

October 10, 2024 No Comments

Perspective

K-Pop: A Phenomenon Transforming the Market in Indonesia

K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is

October 9, 2024 No Comments

Perspective

The Beauty of Indonesian Women

Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September

October 4, 2024 No Comments

Infographic

FMCG Brand Acceptance and Loyalty Among Gen Z in Indonesia

Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the

September 27, 2024 No Comments

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Dogs: The Most Popular Pets in the World and a Favourite in Indonesia

According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating

September 4, 2024 No Comments

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The Popularity of Cats as Pets in Indonesia

In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a

August 27, 2024 No Comments

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FMCG Trends After Covid-19 Era and During Boycott Actions In 2024

Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation

June 14, 2024 No Comments

Perspective

Take Your Breath Away

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

February 12, 2024 No Comments

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Always On Your Gadget

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

February 2, 2024 No Comments

Perspective

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

November 13, 2023 No Comments

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