Insight Hub

Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect on consumerism. Hootsuite’s and We Are Social’s studies, Digital 2018, found that Filipinos are online for an average of four hours a day. Miappi’s article revealed that 92% of consumers trust online influencers more that advertisements and celebrities.  read more →

Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are 3 main steps for skin-care routine. It starts with cleansing, continues with toning to balance the skin, and moisturizing to hydrate and soften the skin. Thus, washing your face with face wash product read more →

Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect on consumerism. Hootsuite’s and We Are Social’s studies, Digital 2018, found that Filipinos are online for an average of four hours a day. Miappi’s article revealed that 92% of consumers trust online influencers more that advertisements and celebrities.  read more →

Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’ are the top hooks that read more →

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.  According to The Straits Times, Singaporean men are paying more attention to their appearance and are using a wider range of skincare products.  read more →

Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can also help create human-to-human friendships and social support, both of which are good for long-term health. Thus, let’s find out what is the favorite pet in Brazil, Indonesia, Philippines and Singapore! How much do they spend for their pet? read more →

Shopping Behavior in The Indonesian E-commerce Market 2018

On its second annual publication, BEKRAF, in cooperation with partner research institutions including Snapcart,
Statistics Indonesia (BPS), PwC, The Nielsen Company (Indonesia), and others, attempts to present insights and analyses relevant to the Creative Economy in Indonesia along with predictions for the future.

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New In Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising more than 50 percent of the Indonesian population as defined by Accenture. read more →

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger with forecast of additional 13.4 million by 2022 read more →

What Comes First, Career or Family?

In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach towards career and family at different life stages and acknowledge the factors which positively affect individuals in reaching their career goals while building a family. read more →

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an easy fix, read more →

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