Perspective Market Research Findings on Consumer Insight

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Staycation Vacation

Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as

October 12, 2021 No Comments

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

September 30, 2021 No Comments

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For Your Phone

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

September 17, 2021 No Comments

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Reading: The Situation

When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot

September 10, 2021 No Comments

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Delivery, At What Cost?

Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at

September 2, 2021 No Comments

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Curative Choices

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a

August 27, 2021 No Comments

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Time For Coffee

With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee

August 23, 2021 No Comments

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The Importance of Communication

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

August 12, 2021 No Comments

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Cool Drinks

The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past

August 3, 2021 No Comments

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What Was Put Away, Revisited

During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies

July 28, 2021 No Comments

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COVID-19 Vaccines for Children – What Do You Think?

At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,

July 22, 2021 No Comments

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Electric (Vehicle) Feel

Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first

July 13, 2021 No Comments

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Cashless, But Not Clueless

After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless

July 5, 2021 No Comments

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Plans for Year End Online Shopping

Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

June 22, 2021 No Comments

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Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

June 11, 2021 No Comments

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