In September 2015, Snapcart was born. Four executives turned entrepreneurs after decades of experiences in consumer goods industry. They set out to solve the offline data gap they experienced in their days with the main mission to leverage technology to help brands grow. They were frustrated with the delay in data gatherings and how little they knew about their shoppers beyond the existing survey-based data and estimates. While on the other side of the retail spectrum, the tech-based companies and online retail players have all the access to a large bank of users’ data that the offline counterparts can only dream of. Therefore, it is in that particular gap that these three founders saw the opportunity to fill in by joining forces and create Snapcart. 

Meet Our Team

Reynazran Royono
Founder & CEO

Experienced in Consumer Goods, Consulting and Technology. Held leadership roles at Procter & Gamble, The Boston Consulting Group, and was the CEO of Berniaga.com leading the site to be the no. 1 commerce site in Indonesia. He enjoys traveling, eating out, and a skilled online gamer.

Zmicier Aliakseyeu
Chief Technology Officer

With over 15 years of experience in tech industry, his expertise encompasses the strategic development, management, and successful implementation of innovative solutions, utilizing available resources and assets. Previously held the role of CTO and co-founder at Rocks&Gold. Besides Tech, passionate about winter sports, mountain hiking and playing drums.

Araya Hutasuwan
Co-Founder & CFO

A finance, strategy and corporate development expert. Her previous roles include VP of Ardent Capital and Phatra Investment Banking (based in Thailand). She co-founded several fashion retail brands in the US and Thailand. She enjoys experimenting random recipes and working on her impact investing.

Astrid Wiliandry
Chief Revenue Officer

With a total of 20+ years experience in the commercial sides of FMCGs and F&B, she’s well versed especially in innovations and market entry. In her free time, she likes to read detective novels and is an avid K-Pop enthusiast.

Lee Hong, Tan
Head of Product Strategy

With 13+ years of experience in FMCG retail and consumer market research, she has deep knowledge in data science and analytics. She led Nielsen Consumer Panel Data Science in Asia prior to joining Snapcart. She loves travelling and is a foodie.


Dr. Liang Kee Goh 

Dr. Goh has a degree from National University of Singapore specializing in machine learning and data mining algorithms. After completing her PhD from Auckland University of Technology, she furthered her data analytics skills in the field of bioinformatics as an assistant professor at Duke University. Dr. Goh has 16 years of experience in artificial intelligence for research in communicable diseases, cancer research and genetics analysis, published several research papers and holds several patents.

Our Solutions

Boost sales through agnostic promotions to any retail chains

Leverage purchase-based seed data to optimize campaign ROI

Push questions and tasks to crowdsource data from customers