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    The Viral “Rojali” Phenomenon in Indonesia’s Malls: What It Means & How Businesses Should Respond

    Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media

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    A Story to Tell

    In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use

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    The 19% U.S. Tariff Is Here: What It Means for Indonesian Businesses and Consumers

    On July 15, 2025, the U.S. government, under President Donald Trump, officially confirmed a 19% tariff on Indonesian imports, down from an initially proposed 32%.

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    Anticipating the 32% U.S. Tariff: What Indonesia’s Businesses and Consumers Need to Do

    From Struggle to Strength: How to Revive a Failing Business

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