Korean Drama: A Rising Source of Business Opportunity Ideas in This Era The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
Still Unsure? Part 2 In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Still Unsure? Part 1 Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
The Surge in Indonesian Consumers Taking Advantage of Year-End Discounts Before the VAT Increases in 2025
