The Rise of the DIY Trend In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are
Happy Mom, Happy Baby A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth
The Rise of the Childfree Lifestyle and Its Impact on Consumption Patterns In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
