As one of the largest Muslim population countries in the world, Indonesia is a major player in the global halal industry. The country’s halal market value even reaches USD 303.5 billion in 2024 [1], and it is even projected to reach USD 807.86 billion by 2031 [2].
This phenomenon has also been proven where there are many non-food and beverage brands in Indonesia like skincare, shampoo, and even hand sanitizer that state if their products are certified halal.
Hence, in October 2024 Snapcart conducted a study to discover Indonesians’ behavior in choosing halal products, and how important halal products are in this country. Is it true that Indonesian people always pay attention to the halalness of a product when shopping?
Check out the facts from our study in the infographic below.
This research discovered that 93% of Indonesians indeed think that halal certification is necessary for products that are being sold in Indonesia. And interestingly, 18% who stated this opinion are non-Muslims.
When we asked why these non-Muslims aware of the halalness of a product in Indonesia, the majority of them (34%) said it is because they often share some products with their Muslim friends and/or relatives, meanwhile the rest of them think that halal products are good for their health, usually have good quality, trusted by many consumers in Indonesia, and so on. You can check the details of their answers in the infographic above.
Halal Certification for Non-Food & Beverage Products Phenomenon
As we have discussed at the beginning of this article, where many non-food and beverage brands in Indonesia declare if their products are halal, this survey also asked respondents about their personal opinion and behavior related to this phenomenon.
The result of our questions indeed shows that almost half of the population in Indonesia try to avoid any products that contain any non-halal ingredients like alcohol for instance, even though the products are non-edible like soap.
Furthermore, there are certain non-F&B products that Indonesians think really need to have halal certification such as medicines, skincare & cosmetics, etc. You can see the details of this data in the infographic at the beginning of this article.
Indonesians’ Strictness in Buying Halal Products
Since many people in Indonesia refrain themselves to not buy non-edible products that contain non-halal ingredients, this research tried to figure out how strict they are in choosing halal products while shopping, and the result indeed suits our expectation; 69% of people in Indonesia always pay attention to the halalness of a product, meanwhile 20% of them only pay attention to a product’s halalness only if they are remember during shopping.
Moreover, 50% of Indonesians think that a product is truly guaranteed to be halal if the ingredients and/or manufacturing process of a product is free from any haram substances and/or made according to Islamic law, rather than only having a halal logo on its packaging.
On the other hand, 42% of people in Indonesia think that the halalness of a product is already guaranteed if it has a halal logo. However, even though sometimes there are some cases where a haram product has the logo [3], 66% of them believe that all products with halal logos definitely have met the halal criteria from trusted parties in Indonesia. Meanwhile 34% of them still check and do a little research on a product with unclear ingredients and/or manufacturing process despite it has a halal logo.
For more information, contact us at partners@snapcart.global .
Sources:
[2] https://www.databridgemarketresearch.com/reports/indonesia-halal-market
