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Perspective

The Power of an Omnichannel Approach in Modern Business

In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach

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The Approaching of Long Holidays in Indonesia

Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic

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Buy or Rent? Part 2

In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,

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Buy or Rent? Part 1

In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and

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Young Indonesians’ Interest in Reading: Part 2

Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young

Perspective

The Phenomenon of Concert Craze in Indonesia

In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets

Perspective

A Growing Trend: Halloween Celebrations in Indonesia

Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for

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Buy or Rent? Part 2

In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,