In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s interesting is not only how often these products are consumed, but also the strong psychological reasons behind why people find them so hard to give up.
Read this article to find out what products that have become part of daily routines for people in Indonesia.
Our survey discovers that digital products like social media dominate as the number one product Indonesians struggle to live without. With 43% admitting they cannot step away, this shows just how deeply digital platforms have become ingrained in daily life. Following closely behind, coffee and caffeinated drinks secure 31%, proving that many rely on them for energy, focus, and productivity. Skincare and cosmetics take the third spot at 20%, showing that beauty routines are no longer just about appearance but also about self-care and confidence. Savory or salty snacks, loved for their convenience and taste, are hard to resist for 18% of respondents. Meanwhile, sweet tea and bubble tea remain a favorite indulgence, with 13% saying they struggle to stop consuming them, showing the growing influence of lifestyle beverages among younger Indonesians.
Consumption is not occasional for most Indonesians—it’s part of their lifestyle. More than half, or 55%, use or consume these products every single day, while 19% admit to using them several times a day. This shows that the dependency is not just strong, but frequent. For some, 14% to be exact, the usage is several times a week, while 7% consume them once or twice a week. Interestingly, even the 5% who said they rarely consume these products still admit that quitting is a challenge, proving how sticky these habits really are.
Furthermore, this study also identifies three key reasons why these products hold such strong appeal. For 33% of respondents, the tangible benefits such as energy boosts, improved mood, or better physical appearance make them difficult to replace. Another 30% highlight the psychological effects—comfort, routine, and habit—that make the experience more than just consumption. Finally, 23% say that the unique taste or quality of certain products, such as bubble tea or savory snacks, keeps them coming back. These combined factors create an irresistible mix of necessity, enjoyment, and routine.
Attempt to Stop Consuming or Using the Products
When asked whether they have tried to stop using or consuming the products they are attached to, most Indonesians reveal a cycle of effort and relapse. A majority, 51%, admit they attempted to quit but eventually returned, showing the pull of habit and satisfaction. Another 27% say they never tried to quit because they didn’t see a need to, reflecting how normalized these products are in daily life. Only 19% succeeded in quitting, proving that while it is possible, it remains difficult. A small 4% confessed they never tried because they feared failure, which further illustrates how intimidating the idea of quitting can be.
The reasons behind this attachment go beyond simple preference. 30% of respondents admit that habit plays the biggest role. Once a product becomes part of a person’s daily rhythm, it is extremely difficult to break away from it. Another 23% highlight the role of stress relief and entertainment, showing that products like snacks, caffeinated drinks, or social media often act as an escape from daily pressures. For 20%, the attraction comes from the satisfaction and pleasure these products provide, whether it’s the refreshing sweetness of bubble tea, the boost from coffee, or the comfort of a skincare ritual at night.
The psychological impact of not having access to these products is just as telling. While 36% of Indonesians say they feel normal when they cannot access the product they are hooked on, a large portion admit to feeling discomfort. About 35.86% report feeling anxious or uncomfortable, while 21% describe the experience as losing something valuable. For a small percentage, the reaction is even stronger, with 4% feeling highly emotional or disturbed, and 3% panicking and trying to get the product immediately. These emotional ties show that consumption is not just physical, but also psychological.
The Role of Price in Consumer Decisions
Price also plays a significant role in consumer behavior. If the cost of a product rises, such as social media subscriptions or music streaming services, and so on, 41% of Indonesians say they would look for cheaper or free alternatives. Meanwhile, 33% would continue using the product but reduce how often they buy or consume it. Interestingly, 19% claim they would just continue buying without hesitation, reflecting strong loyalty and dependence. A smaller 6% would try to stop using the product entirely, but this group remains the minority.
Want to learn further about consumer behavior? Contact us at partners@snapcart.global.
