The Rise of the Childfree Lifestyle and Its Impact on Consumption Patterns In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
A Story to Tell: Part 2 Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
The Global Reach of Jastip: Understanding Its Impact on Indonesian Consumers and Brand Strategies Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
