Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation. Concert tickets often sell out in record time, even during bad economic conditions [1] , highlighting just how passionate Indonesians are about live music experiences.
So, how often Indonesians attend musical events? Are they really addicted to watching concerts?
Check out the answers in this article.
Conducted in June 2025 with 2,921 respondents, we discover that while concerts are highly popular, not everyone attends them frequently. Only 10% of Indonesians say they go to concerts more than three times a year, showing that frequent concert-goers represent a small but highly dedicated group. About 21% attend occasionally, at least once a year, balancing their interest with practical factors like time and money. The largest groups are those who attend rarely, about 36%, or never, around 33%. This indicates that while enthusiasm is high, accessibility, ticket prices, and other lifestyle priorities often prevent more frequent attendance.
Furthermore, the majority, 48%, say they prefer going with friends, which reflects how concerts double as social outings. About 25% attend with their romantic partner, turning concerts into a personal and emotional experience. Meanwhile, 14% prefer going alone, often motivated by personal passion for the artist or a desire for independent enjoyment. Around 13% attend with family, with older respondents being more likely to view concerts as family-friendly events. This diversity highlights how concerts serve multiple purposes—from bonding with friends to strengthening relationships or enjoying personal time.
In terms of venue preferences, outdoor concerts remain the most popular, chosen by 40% of respondents. Younger generations in particular enjoy the vibrant atmosphere of open-air concerts, where the energy feels more communal and exciting. Indoor venues attract 28%, appealing to those who value comfort, safety, and acoustics. Festivals, with their mix of performances and immersive experiences, are chosen by 21%. Interestingly, Indonesians aged over 50 show a stronger preference for indoor concerts, at 52%, reflecting their priority for comfort and controlled environments.
Additionally, when it comes to music preferences, Pop clearly dominates with 55% of respondents naming it as their favorite genre to experience live. K-Pop follows closely at 27%, with Gen Z showing the highest enthusiasm at 32%, a reflection of how global Korean culture has significantly influenced Indonesian youth. Rock, while less mainstream overall at 9%, remains an important genre for Millennials and Gen X audiences, who often grew up during Indonesia’s rock and alternative music boom in the 1990s and early 2000s. Jazz, though smaller at 7%, resonates more strongly with older generations who prefer its sophistication and slower pace.
Concert Ticket Purchases in Indonesia
Buying concert tickets has become increasingly digital. Almost half, 45%, purchase tickets online through dedicated applications, showing how technology has streamlined access to events. Official artist or promoter websites account for 26% of sales, demonstrating trust in direct sources. Still, 15% continue to buy tickets at the venue itself, either due to habit or because they make last-minute decisions to attend. Another 14% rely on friends to buy tickets for them, a common practice when dealing with online systems or avoiding high service fees. This shift toward digital channels emphasizes how important it is for promoters to provide seamless online ticketing experiences.
Moreover, affordability is one of the strongest recurring themes in this survey. Nearly half of respondents, 47%, are only comfortable paying less than IDR 200,000 for a ticket, highlighting how budget limitations restrict many from attending high-profile shows. Another 31% are open to spending between IDR 200,000 and IDR 500,000, which covers mid-range concerts often featuring popular local or regional acts. Around 15% are willing to go up to IDR 1,000,000, usually for international artists or exclusive events. Only 7% of Indonesians are willing to pay more than IDR 1,000,000 for a single ticket, confirming that while demand is strong, high ticket prices are a significant barrier for most.
Nevertheless, despite the price sensitivity, this study reveals that the biggest driver of concert attendance is not the ticket cost. The performing artist is the main factor, with 56% of respondents citing it as their reason for buying tickets, while ticket price comes second at 22%. The timing of concerts, on the other hand, accounts for 13%, as scheduling conflicts remain a barrier for working professionals and students. Location, surprisingly, is the least influential factor at 10%, showing that if the artist is appealing enough, Indonesians are willing to travel to attend.
Where Indonesians Get Concert Information
Social media dominates as the main channel for concert updates, with 73% relying on platforms like Instagram, TikTok, and X (formerly Twitter) to find out about upcoming shows. This is especially true among Gen Z, with 78% saying they depend on social media. Friends remain an important secondary source at 14%, as word of mouth still influences many decisions. Online ads, though effective in some cases, account for only 7%, while ticketing and event platforms contribute just 6%. This shows that digital word of mouth and influencer-driven promotions are far more effective in reaching Indonesian audiences than traditional advertising.
Learn more about consumers’ behaviors and trends by contact us at partners@snapcart.global.
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