In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025, Snapcart conducted a survey with 1,475 participants to discover Indonesian consumers’ shopping preferences and their understanding of official and non-official stores.
According to our data, 95% of Indonesians have shopped online, but not all are aware of the distinction between official and non-official stores:
- 85% of respondents understand the difference between these two types of stores.
- 15% admitted they were unaware of the difference, largely because they never paid attention to store details while shopping.
Moreover, among those who recognize the difference, shopping preferences lean heavily toward official stores:
- 65% prefer official stores (dominated by 70% of men, compared to 63% of women favor official stores).
- 11% choose non-official stores.
- 24% remain uncertain.
Why Are Official Stores Preferred?
Haifa, Business Development & Corporate Marketing Associate of Snapcart in Jakarta (17/1) revealed, “Shoppers gravitate toward official stores for a variety of compelling reasons, and one of the main reasons is the authenticity of the products. It has been proven from our survey that 70% of respondents said the assurance that products are genuine and of high quality is the primary motivator for them to shop at the official stores in e-commerce.”
Furthermore, meanwhile the majority of Indonesians choose to shop at official stores in e-commerce because of the originality of the products, the rest of them think that in the official stores, they can get:
- Better Discounts and Interesting Promotions (11%): Exclusive deals are another attractive factor.
- Warranties and Guarantees (7%): Shoppers appreciate the added security of warranty-backed purchases.
- Competitive Pricing (4%): Some find official stores’ pricing reasonable.
- Good Service (3.75%): Reliable customer service further strengthens trust.
Top Products Purchased at Official Stores
Certain product categories dominate when it comes to purchases from official stores. These include:
- Personal Care Products (57%): Items like skincare, cosmetics, and perfumes lead the pack.
- Fashion Products (41%): Clothing, footwear, and accessories are popular choices.
- Electronics and Gadgets (37%): Shoppers prefer buying tech products from official sources for reliability.
- Household Goods (22%): Items like kitchenware and home appliances rank high.
- Food and Beverages (20%): Grocery shopping from official stores ensures quality and safety.
For more information, contact us at partners@snapcart.global or haifa.chairunisa@snapcart.global .
