In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority prefer official stores, we figured out that a notable portion still shop at non-official ones [1]. Check the infographic below to see the reasons why some people like to shop at non-official stores.
Our study revealed the shopping preferences in Indonesia’s e-commerce space which indicates that nearly a quarter of the population mixes their shopping habits based on factors like convenience, price, or product availability:
- 11% of Indonesians shop exclusively at non-official stores.
- 24% shop at both official and non-official stores.
Furthermore, why do people prefer non-official stores? Our survey highlights five key reasons:
- Cheaper Prices (45%)
- More Diverse Product Selection (21%)
- Unique Discounts and Interesting Offers (17%)
- Supporting Small Businesses (8%)
- Good Customer Service (6%)
Our respondents who like to shop at the non-official stores also revealed that they tend to choose non-official stores based on these factors, which show that customer trust and value for money heavily influence decision-making.
- Higher Ratings and Positive Reviews (39%)
- Selling Original Products (36%)
- Cheapest Prices for Similar Products (14%)
- Store Placement in Search Results (8%)
- Number of Items Sold (3%)
Popular Product Categories at Non-Official Stores
Meanwhile many people prefer to buy personal care, fashion, electronic & gadget, household goods, and also food & beverage products at the official stores [1], at the non-official stores, people often buy these product categories:
- Food and Beverages (33%)
- Fashion Products (31%)
- Personal Care Items (26%)
- Household Goods (24.4%)
- Books and Stationery (24%)
For more information, contact us at partners@snapcart.global or haifa.chairunisa@snapcart.global .
Source:
[1] https://snapcart.global/official-store-or-non-official-store-part-1/
