How to Build a Brand That Comes First in Consumers’ Minds In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
FMCG Brands’ Resilience and Growth Amid Economic Pressure in Indonesia Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
Indonesians’ Shopping Behavior and Plans for Ramadan 2025: Part 2 Ramadan is a sacred and highly anticipated time for Indonesians, not only as a month of fasting and spiritual reflection but also as a period
