Boycotting has become a prominent form of expressing consumer opinions in Indonesia.
However, our previous study revealed that many consumers are still uncertain about continuing these boycotts [1] [2]. Hence, we tried to dig more about this phenomenon by finding out why some people are now starting to hesitate for joining the boycott action to the fullest. You can check out the result in the infographic below.
By involving 1,096 respondents, we discovered:
- Widespread Participation: Approximately 61% of respondents have participated in boycotting at some level.
- Doubt Persists: Out of this group, 23% remain uncertain whether to continue or stop boycotting. Meanwhile, 9% plan to maintain their boycott, and 6% intend to stop altogether.
- Mixed Commitment: In a previous survey of 734 respondents, 43% admitted they occasionally still purchase products from boycotted brands, while 11% had entirely ceased boycotting.
Moreover, 50% of Indonesians remain undecided about whether they will join or continue boycotting in the future.
Why Are Consumers Unsure About Boycotting?
This survey found top five main reasons why some people are hesitant to commit to boycotting boycotted brands:
- Limited Alternatives (25%): Many respondents find that the products or services they need are only produced by the boycotted brands.
- Economic Concerns (24.8%): The current economic climate has made some consumers worry that their boycott might negatively impact their own financial situations.
- Quality Concerns (18%): Some feel that alternative brands do not match the quality of boycotted products.
- Mixed Signals (10%): Others perceive that the boycott movement has lost momentum or relevance.
- Pricing (6%): Certain boycotted brands offer better affordability compared to their competitors.
All in all, as the boycott action evolves in Indonesia, understanding the reasons behind consumer hesitation is crucial for fostering informed consumer behavior and promoting accountability among brands. Whether you’re committed to boycotting or still unsure, being aware of these dynamics helps shape a more conscious marketplace.
For more information, contact us at partners@snapcart.global.
Sources:
[1] https://snapcart.global/a-year-has-passed-is-the-boycott-action-still-a-trend-in-indonesia/
[2] https://snapcart.global/a-year-has-passed-is-the-boycott-action-still-a-trend-in-indonesia-part-2/
