The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions.
As awareness of these issues grows, many brands implement innovative solutions to promote sustainability. One such solution is the introduction of repair services, which allow consumers to mend their clothing rather than discard it. This practice is becoming increasingly relevant in Indonesia, where fast fashion trends have led to substantial waste challenges.
According to data from the Global Fashion Agenda 2023, the fashion industry contributes 92 million tons of clothing waste that accumulates in landfills each year [1]. In Indonesia, this issue is similarly alarming. Bappenas has discovered that textile waste in Indonesia is estimated to total approximately 2.3 million tons annually, and this amount is expected to rise by 70% without any intervention [8]
Data from the Ministry of Environment and Forestry (KLHK) via the National Waste Management Information System (SIPSN) reveals that in 2021 the country generates 2.3 million tons of clothing waste each year, representing 12% of overall household waste. Unfortunately, only 0.3 million tons of this waste is effectively recycled, highlighting that most clothing waste is disposed of in landfills without adequate management [2]. This rampant waste, compounded by synthetic materials, has severe environmental and public health implications.
The Rise of Repair Services
Repair services offer a practical solution to the problems posed by fast fashion. By allowing customers to repair damaged garments, brands can extend the lifecycle of their products. Notable global brands such as Patagonia and Eileen Fisher have pioneered this approach, offering services that mend clothing and educate consumers about sustainability [3].
The advantages of implementing repair services are manifold. Firstly, they significantly reduce textile waste, extending the life of products and keeping them out of landfills. Economically, consumers save money by investing in repairs instead of new items, while local communities benefit from job creation in repair and tailoring. Moreover, offering these services fosters a culture of sustainability among consumers, encouraging them to think critically about their purchases and their environmental impact [4].
Case Studies in Indonesia
We can see the example of this case from BONIA.
BONIA has introduced a new service for repairing and maintaining leather products. To realize this initiative, BONIA has partnered with Stop’N’Go, a company specializing in quick repairs of shoes, bags, and suitcases. This collaboration aims to make it easier for BONIA’s loyal customers to care for and maintain the quality of their leather fashion products in a relatively short time while achieving optimal results. A similar collaboration has been established with Braun Buffel Indonesia, which is part of the same group as BONIA. This partnership allows customers of Braun Buffel Indonesia to also receive leather product care services at Stop’N’Go [5].
Not only BONIA, brand Uniqlo also launched Re Uniqlo Studio to allow people to enjoy wearing UNIQLO clothing for extended periods [6].
Re Uniqlo Studio offers services such as repair, remake, and reuse. The repair service is for those looking to fix minor damages to their old Uniqlo clothing. The Remake service caters to Uniqlo customers who want a unique look with a personal touch through added embroidery. The Reuse initiative encourages customers to collect unused Uniqlo clothing in the Recycle Boxes available in stores, and the garments will be donated to those in need [7].
Challenges and Opportunities
Despite the clear benefits, brands face challenges in implementing repair services. Consumer perception can be a barrier, as many associate lower-quality repairs with them. Additionally, logistical issues, such as the availability of skilled labor and the costs associated with setting up repair services, can hinder progress. However, the opportunity for growth in Indonesia’s fashion sector is significant, with increasing consumer awareness and demand for sustainable practices creating a fertile ground for innovation.
Repair services represent a crucial step towards achieving sustainability in the fashion industry, particularly in Indonesia, where the environmental impact of fast fashion is significant. By adopting repair initiatives, brands not only help reduce textile waste but also promote a culture of responsible consumption among consumers.
The collaborations between local brands like BONIA, Uniqlo with their repair specialists highlight the growing recognition of the importance of sustainability in fashion. While challenges remain, such as consumer perceptions and logistical barriers, the increasing awareness and demand for sustainable practices present a valuable opportunity for growth and innovation in Indonesia’s fashion sector. Embracing these initiatives can lead to a more sustainable future, where clothing is valued for its longevity rather than its disposability.
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