Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia.
Indonesians are increasingly embracing Halloween as an opportunity for creativity, community, and fun, that Halloween celebrations in this country even has transformed into a major social trend.
In recent years, Halloween parties have gained significant traction in major cities across Indonesia, especially among young generations. Driven by social media, international pop culture, and the appeal of a thrilling costume party, Indonesians are adopting Halloween festivities with enthusiasm.
The Rise of Costume Rentals and Professional Makeup Artists for Halloween
One of the most popular services during the Halloween season in Indonesia is costume rental.
To cater to the growing demand, local costume shops are offering extensive collections that range from classic horror characters to trendy pop-culture icons. We can see this phenomenon from Indonesian costume rental businesses report that shows a surge in bookings each October, with many offerings customized services to help clients select the perfect outfit for their Halloween events.
Costume rentals are not limited to just children; adults also embrace the chance to dress up, with many opting for detailed, high-quality outfits. Some shops now offer premium costumes that can cost several hundred thousand to even a million rupiah per rental, demonstrating the willingness of Indonesians to invest in their Halloween look.
In addition to costumes, makeup artists are also in high demand during Halloween. The intricate and realistic makeup associated with the holiday—from ghostly pale faces to haunting zombie wounds—requires the skill of professionals. Indonesian makeup artists, especially those specializing in special effects (SFX) makeup, are witnessing a significant rise in bookings.
Professional Halloween makeup services allow party-goers to take their look to the next level, transforming them into eerily realistic versions of their chosen characters. The cost of hiring a makeup artist varies depending on the complexity of the request, with high-end services typically starting at several hundred thousand rupiah.
The Rise of Halloween in Indonesia
The rise of this event in Indonesia is mostly driven by social media, with platforms like Instagram, TikTok, and Facebook playing a significant role. People are eager to share their Halloween transformations, and influencers often post images or videos of their costumes and makeup, inspiring their followers to do the same. As a result, more Indonesians are becoming open to celebrating Halloween, seeing it as a chance to express themselves and participate in global trends.
Moreover, businesses in Indonesia have also quickly recognized the potential of Halloween. Many restaurants, cafes, and entertainment venues are now hosting Halloween-themed events, complete with decorations, costumes, and special offers. Shopping malls often join in the spirit, holding costume competitions and decorating their spaces with ghosts, skeletons, and pumpkins. This increased commercialization of Halloween provides an additional economic boost as Indonesians embrace the festivities.
Halloween’s Bright Future in Indonesia
As Halloween continues to gain momentum in Indonesia, it’s likely that demand for costume rentals, makeup artists, and Halloween-themed events will only grow. This trend illustrates Indonesia’s dynamic culture, blending its rich traditions with global influences to create new celebrations. For many Indonesians, Halloween is no longer just a foreign holiday but an exciting chance to express creativity, socialize, and make unforgettable memories.
Indonesians’ enthusiasm for Halloween signals a broader cultural shift towards global events, with Halloween parties now marking one of the most popular gatherings of the year.
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References:
2. https://www.indoindians.com/9-places-to-rent-or-buy-halloween-costumes-in-jakarta/
