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Perspective

The Phenomenon of Concert Craze in Indonesia

In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets

Perspective

A Growing Trend: Halloween Celebrations in Indonesia

Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

cash or cashless payment system

Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have