Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
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Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media
In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use
On July 15, 2025, the U.S. government, under President Donald Trump, officially confirmed a 19% tariff on Indonesian imports, down from an initially proposed 32%.
Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is