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Insight Hub
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Vaccinations for the Holy Month

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

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Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

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Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

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Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

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Digital Finances in Indonesia: A Retrospect

Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher

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Visiting South Korea

Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean

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Healthy Inside, Healthy Outside

Moving from the much beloved snacking and eating of Indonesian street food, to the soaring bubble tea craze in 2000s, the newest trend seems to

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New Year Resolution: Losing weight?

“My new year resolution this year is to lose weight.” If you have heard this statement or even proclaimed it yourself, you are not alone.

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Applying For A New Job?

Job application. A process that every employee will have to do at least once, or more often, multiple times across their lifetime. Previously, we looked

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On The Lookout For New Jobs?

With 2021 coming to a close and locals streaming back from their holiday vacation, the hiring season begins again. [1] However, will the methods of

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New Normal, At Last?

Little by little, restrictions in Indonesia regarding the pandemic are lifted. Even plans to increase restrictions during the year’s end are cancelled[1], which means that

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We’re Going For A Drive

Plans of going back to working from the office are coming soon — or is already beginning for some of us. However, the pandemic is

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Out And About, Or Not?

Since the end of August 2021, PPKM/social and mobility restriction levels in Indonesia are starting to be lowered[1]. Albeit being done initially on certain regions

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Monitoring COVID-19

The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And

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For Your Amusement

In the years before the pandemic in Indonesia, new tourism spots were popping up everywhere, capitalizing on activities as simple as photo spots –  a

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Staycation Vacation

Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

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For Your Phone

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

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Reading: The Situation

When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot

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Delivery, At What Cost?

Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at

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Curative Choices

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a

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Time For Coffee

With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee

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The Importance of Communication

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

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Cool Drinks

The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past

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What Was Put Away, Revisited

During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies

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Electric (Vehicle) Feel

Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first

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Cashless, But Not Clueless

After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless

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Plans for Year End Online Shopping

Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

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Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

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Back To School

School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the

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Go Go Gadget!

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

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Keeping It Fit

During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to

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Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

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Get Smart: Online

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

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Ramadan Activities During The Pandemic

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

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Ramadan Spends

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

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Mudik: From Year To Year

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

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Some Like It Fast

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to

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What Does Indonesians Think About Webinars?

With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as

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Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

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Staying Healthy With Technology

The use of health tech apps have slowly picked up, especially during the pandemic where commuting is discouraged. With offerings such as online health resources,

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Entrepreneurs by Chance?

The pandemic affects a lot of us in different ways. Be it how we go about our daily lives, how we work, and many more.

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Ensured and Insured

Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have

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Movie Time!

The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres

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Working It Out : WFO or WFH?

Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on

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Ready For The Vaccine?

On December 6th 2020, Indonesia received its first batch of coronavirus vaccine from SinoVac[1], which is expected to bring relief to Indonesians which have gone

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Ready To Shop on 12.12?

The main Harbolnas show, 12.12, is coming on the 12th of December, where the biggest promos and discounts will be given by online retailers throughout

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Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

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Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

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The Urge To Travel, Post Pandemic

Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been

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For The Love of Food

Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is

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About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

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Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

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Giving Credit Where Credit (Card) Is Due

With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the

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A Healthy Diet Amidst the Pandemic

For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more

skin care regularly
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Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

Social Media Influencers
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Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect

drinking water
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Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’

pets
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Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can

market
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Shopping Behavior in The Indonesian E-commerce Market 2018

On its second annual publication, BEKRAF, in cooperation with partner research institutions including Snapcart. Statistics Indonesia (BPS), PwC, The Nielsen Company (Indonesia), and others, attempts

belanja online
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Survei Belanja Online Indonesia 2018

Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring, terjadi dalam satu kali per bulan (27%) atau dua kali per

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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Housewives
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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

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Indonesia: A 2016 Review

2016 has been quite a year. For Snapcart, 2016 marks our first anniversary as well as the year where we become a regional company with

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Indonesia’s Shopper Personas

Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people

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Indonesia’s Social Media Behaviour

There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s

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Mudik Season 2016 Report

The annual  mudik (or homecoming) season in Indonesia is possibly the biggest annual exodus the country has.

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New In Perspective

Vaccinations for the Holy Month

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

Digital Finances in Indonesia: A Retrospect

Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher

Visiting South Korea

Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean