Datagraphic Archives

Datagraphic

Always On Your Gadget

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

February 2, 2024 No Comments

Datagraphic

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

September 14, 2023 No Comments

Datagraphic

Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

August 28, 2023 No Comments

Datagraphic

Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet

July 13, 2023 No Comments

Datagraphic

Local or Imported Beauty Products, Which Interests Indonesians Most?

Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if

May 22, 2023 No Comments

Datagraphic

Tobacco Excise Tax Is Rising, Indonesians Smoking Habit Is Changing

Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy

April 4, 2023 No Comments

Datagraphic

Ramadan After The End of Covid-19 Restrictions Is Here

According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%

March 20, 2023 No Comments

Datagraphic

Memasuki Bulan Ramadan, E-Commerce Mana Yang Unggul Jadi No.1 Pilihan Pengguna?

Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.

March 16, 2023 No Comments

Datagraphic

Indonesian Customers’ Plannings and Preparations for the Potential 2023 Recession

Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public

January 22, 2023 No Comments

Datagraphic

Vegetarian and Vegan Lifestyles Among Indonesians

The number of vegetarians and vegans are rising. According to some studies, the approximate number of vegans are less than 1% of the world population.

January 2, 2023 No Comments

Datagraphic

It’s Holiday Time!

Holiday is finally here. After being “forced” to stay at home during pandemic for about two years, the hype to welcome this year-end holiday is

December 23, 2022 No Comments

Datagraphic

Semarak Festival Belanja Akhir Tahun: Kunci Utama Daya Tarik E-Commerce

Pilihan produk yang lengkap serta fitur-fitur pendukung kemudahan berbelanja online menjadi kunci utama daya tarik e-commerce saat ini. Inovasi fitur interaktif seperti Live Shopping

December 17, 2022 No Comments

Datagraphic

Here to Deliver

The number of freight/logistics service companies in Indonesia are keep increasing. Based on data from the Central Statistics Agency or Badan Pusat Statistik (BPS) for

December 7, 2022 No Comments

Datagraphic

I Watch It, I Buy It

Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their

November 2, 2022 No Comments

Datagraphic

Peace For Your Soul

Online treatment for medical conditions has started getting popular since Covid-19 began to spread in all over the world. However, how about online counseling service

October 24, 2022 No Comments

Datagraphic

It’s Time to Do the Chores

The home/electric appliance industry in Indonesia is currently growing. The revenue in this sector is expected to reach US$ 866 million by 2020, with annual

October 5, 2022 No Comments

Datagraphic

Cold Brew Coffee: A Long-Term Trend or New Thing For Indonesians?

Coffee is the most popular beverages in the world for years that it has became a daily lifestyle for many people. From time to time,

September 22, 2022 No Comments

Datagraphic

A “Storm” For Meat Lovers

At the beginning of May 2022, the Minister of Agriculture of Indonesia, Syahrul Yasin Limpo has officially announced that Foot and Mouth Disease (FMD) or

August 19, 2022 No Comments

Datagraphic

Your Daily Needs, In An Instant

Instant grocery delivery services have been available in Indonesia for quite a while already. Since 2015, players have slowly tried to pave a way for

August 10, 2022 No Comments

Datagraphic

Vaccinations for the Holy Month

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

April 18, 2022 No Comments

Datagraphic

Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

April 12, 2022 No Comments

Datagraphic

Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

March 28, 2022 No Comments

Datagraphic

Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

March 16, 2022 No Comments

Datagraphic

Digital Finances in Indonesia: A Retrospect

Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher

March 10, 2022 No Comments

Datagraphic

Visiting South Korea

Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean

February 15, 2022 No Comments

Datagraphic

K-Everything: Indonesian consumption of Korean culture and entertainment

K-Wave, or also known as Hallyu, has taken Indonesia by storm, particularly for the millennial generation, who leads the charge of public enthusiasm for the

February 4, 2022 No Comments

Datagraphic

Healthy Inside, Healthy Outside

Moving from the much beloved snacking and eating of Indonesian street food, to the soaring bubble tea craze in 2000s, the newest trend seems to

January 31, 2022 No Comments

Datagraphic

New Year Resolution: Losing weight?

“My new year resolution this year is to lose weight.” If you have heard this statement or even proclaimed it yourself, you are not alone.

January 17, 2022 No Comments

Datagraphic

Applying For A New Job?

Job application. A process that every employee will have to do at least once, or more often, multiple times across their lifetime. Previously, we looked

January 12, 2022 No Comments

Datagraphic

On The Lookout For New Jobs?

With 2021 coming to a close and locals streaming back from their holiday vacation, the hiring season begins again. [1] However, will the methods of

January 6, 2022 No Comments

Datagraphic

New Normal, At Last?

Little by little, restrictions in Indonesia regarding the pandemic are lifted. Even plans to increase restrictions during the year’s end are cancelled[1], which means that

December 24, 2021 No Comments

Datagraphic

We’re Going For A Drive

Plans of going back to working from the office are coming soon — or is already beginning for some of us. However, the pandemic is

December 10, 2021 No Comments

Datagraphic

Out And About, Or Not?

Since the end of August 2021, PPKM/social and mobility restriction levels in Indonesia are starting to be lowered[1]. Albeit being done initially on certain regions

November 29, 2021 No Comments

Datagraphic

Monitoring COVID-19

The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And

October 29, 2021 No Comments

Datagraphic

For Your Amusement

In the years before the pandemic in Indonesia, new tourism spots were popping up everywhere, capitalizing on activities as simple as photo spots – a

October 21, 2021 No Comments

Datagraphic

Staycation Vacation

Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as

October 12, 2021 No Comments

Datagraphic

New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

September 30, 2021 No Comments

Datagraphic

For Your Phone

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

September 17, 2021 No Comments

Datagraphic

Reading: The Situation

When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot

September 10, 2021 No Comments

Datagraphic

Delivery, At What Cost?

Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at

September 2, 2021 No Comments

Datagraphic

Curative Choices

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a

August 27, 2021 No Comments

Datagraphic

Time For Coffee

With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee

August 23, 2021 No Comments

Datagraphic

The Importance of Communication

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

August 12, 2021 No Comments

Datagraphic

Cool Drinks

The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past

August 3, 2021 No Comments

Datagraphic

What Was Put Away, Revisited

During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies

July 28, 2021 No Comments

Datagraphic

COVID-19 Vaccines for Children – What Do You Think?

At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,

July 22, 2021 No Comments

Datagraphic

Electric (Vehicle) Feel

Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first

July 13, 2021 No Comments

Datagraphic

Cashless, But Not Clueless

After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless

July 5, 2021 No Comments

Datagraphic

Plans for Year End Online Shopping

Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

June 22, 2021 No Comments

Datagraphic

Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

June 11, 2021 No Comments

Datagraphic

Back To School

School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the

June 7, 2021 No Comments

Datagraphic

Go Go Gadget!

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

May 28, 2021 No Comments

Datagraphic

Keeping It Fit

During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to

May 21, 2021 No Comments

Datagraphic

Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

May 11, 2021 No Comments

Datagraphic

Get Smart: Online

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

May 4, 2021 No Comments

Datagraphic

Ramadan Activities During The Pandemic

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

April 26, 2021 No Comments

Datagraphic

Ramadan Spends

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

April 22, 2021 No Comments

Datagraphic

Mudik: From Year To Year

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

April 19, 2021 No Comments

Datagraphic

Some Like It Fast

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to

April 14, 2021 No Comments

Datagraphic

What Does Indonesians Think About Webinars?

With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as

April 8, 2021 No Comments

Datagraphic

Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

March 25, 2021 No Comments

Datagraphic

Staying Healthy With Technology

The use of health tech apps have slowly picked up, especially during the pandemic where commuting is discouraged. With offerings such as online health resources,

March 17, 2021 No Comments

Datagraphic

Entrepreneurs by Chance?

The pandemic affects a lot of us in different ways. Be it how we go about our daily lives, how we work, and many more.

March 5, 2021 No Comments

Datagraphic

(New) Best Friends : Pet ownership during pandemic

The loss of our daily routines and the threat of more serious casualties to come from COVID-19 has put a serious emotional strain on people’s

February 24, 2021 No Comments

Datagraphic

Ensured and Insured

Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have

February 8, 2021 No Comments

Datagraphic

Movie Time!

The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres

January 28, 2021 No Comments

Datagraphic

Working It Out : WFO or WFH?

Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on

January 12, 2021 No Comments

Datagraphic

Ready For The Vaccine?

On December 6th 2020, Indonesia received its first batch of coronavirus vaccine from SinoVac[1], which is expected to bring relief to Indonesians which have gone

December 18, 2020 No Comments

Datagraphic

Ready To Shop on 12.12?

The main Harbolnas show, 12.12, is coming on the 12th of December, where the biggest promos and discounts will be given by online retailers throughout

December 7, 2020 No Comments

Datagraphic

Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

December 2, 2020 No Comments

Datagraphic

3 Ways Of Using Data To Increase Your Marketing Effectiveness

With the rise of digital marketing, data is put into the spotlight. The success of modern marketing relies on having and utilizing the right data

November 26, 2020 No Comments

Datagraphic

Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

November 16, 2020 No Comments

Datagraphic

The Urge To Travel, Post Pandemic

Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been

November 9, 2020 No Comments

Datagraphic

For The Love of Food

Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is

November 2, 2020 No Comments

Datagraphic

Insight: Upcoming Online Sales in Indonesia During The Pandemic

With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In

October 23, 2020 No Comments

Datagraphic

About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

October 12, 2020 No Comments

Datagraphic

Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

October 8, 2020 No Comments

Datagraphic

Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

Datagraphic

34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement

October 1, 2020 No Comments

Datagraphic

Using WhatsApp To Connect With Indonesian Customers

The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and

September 29, 2020 No Comments

Datagraphic

The Perceived Online Benefits of Credit Cards by Indonesian Consumers

E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching

September 22, 2020 No Comments

Datagraphic

A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

September 18, 2020 No Comments

Datagraphic

Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people

September 17, 2020 No Comments

Datagraphic

Giving Credit Where Credit (Card) Is Due

With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the

September 10, 2020 No Comments

Datagraphic

A Healthy Diet Amidst the Pandemic

For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more

September 4, 2020 No Comments

Datagraphic

Should Retailers in Indonesia Challenge those Shopping without Masks?

With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in

September 3, 2020 No Comments

Datagraphic

How Often Does Indonesians Take Their Vitamins?

Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure

August 31, 2020 No Comments

Datagraphic

How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

Datagraphic

The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

Datagraphic

How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

June 18, 2020 No Comments

Datagraphic

Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

December 6, 2018 No Comments

Datagraphic

Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’

November 12, 2018 No Comments

Datagraphic

Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can

October 24, 2018 No Comments

Datagraphic

Shopping Behavior in The Indonesian E-commerce Market 2018

On its second annual publication, BEKRAF, in cooperation with partner research institutions including Snapcart. Statistics Indonesia (BPS), PwC, The Nielsen Company (Indonesia), and others, attempts

October 23, 2018 No Comments

Datagraphic

Survei Belanja Online Indonesia 2018

Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring, terjadi dalam satu kali per bulan (27%) atau dua kali per

October 8, 2018 No Comments

Datagraphic

How Did The Recent Inflation Affected Filipinos’ Purchases

Price plays a big factor for consumers when making their decisions on their purchases. With the recent inflation hike of 5.7% and the country’s gross

October 4, 2018 No Comments

Datagraphic

8 out of 10 Filipinos and Indonesians Prefers to Celebrate New Year at Home

Whenever ‘Ber’ month hits the calendar, everyone wears their holiday celebration hats on. It’s like a switch that automatically turns on during this season. It’s

December 22, 2017 No Comments