Post Test Blog
Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Do You Use Face Wash Regularly?
Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are 3 main steps for skin-care routine. It starts with cleansing, continues with toning to balance the skin, and moisturizing to hydrate and soften the skin. Thus, washing your face with face wash product read more →
Social Media Influencer in the Philippines
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect on consumerism. Hootsuite’s and We Are Social’s studies, Digital 2018, found that Filipinos are online for an average of four hours a day. Miappi’s article revealed that 92% of consumers trust online influencers more that advertisements and celebrities. read more →
Purchase of Packaged Drinking Water
Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’ are the top hooks that read more →
Are You A Pet Lover?
Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can also help create human-to-human friendships and social support, both of which are good for long-term health. Thus, let’s find out what is the favorite pet in Brazil, Indonesia, Philippines and Singapore! How much do they spend for their pet? read more →
Shopping Behavior in The Indonesian E-commerce Market 2018
On its second annual publication, BEKRAF, in cooperation with partner research institutions including Snapcart,
Statistics Indonesia (BPS), PwC, The Nielsen Company (Indonesia), and others, attempts to present insights and analyses relevant to the Creative Economy in Indonesia along with predictions for the future.
Survei Belanja Online Indonesia 2018
Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring terjadi dalam satu kali per bulan (27%) atau dua kali per bulan (24%). read more →
How Did The Recent Inflation Affected Filipinos’ Purchases
Price plays a big factor for consumers when making their decisions on their purchases. With the recent inflation hike of 5.7% and the country’s gross domestic product (GDP) which slowed down in 2nd quarter at 6%, did shoppers stick to their shopping habits? What are the categories they opt to set side for now? read more →
8 out of 10 Filipinos and Indonesians Prefers to Celebrate New Year at Home
Whenever ‘Ber’ month hits the calendar, everyone wears their holiday celebration hats on. It’s like a switch that automatically turns on during this season. It’s that time of the year again where people say goodbye and thank you for another year of challenges and learning that passed by. A threshold to turn a new leaf to start another 365 days of journey. read more →
Philippines Shopper Personas
Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore, read more →
Housewives Persona Deep Dive
Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative of Indonesia’s population. read more →
Indonesia: A 2016 Review
2016 has been quite a year. For Snapcart, 2016 marks our first anniversary as well as the year where we become a regional company with an expansion in the Philippines. However, read more →
Indonesia’s Shopper Personas
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people read more →
The Habits of Filipino Convenience Store Shoppers
Over the years, The Philippines has seen a tremendous growth in the numbers of convenience store formats. Many researches have stated that read more →
Indonesia’s Social Media Behaviour
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s total population–and read more →