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COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

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Are your brands performing well in Indonesia? Do you know how Indonesian consumers behave and how they decide what to fill in their shopping basket?

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New In Perspective

Vaccinations for the Holy Month

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

Play To Win

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

Come and Play

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such

Digital Finances in Indonesia: A Retrospect

Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher