Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are
With the pandemic dominating 2020 and the end of the year closing in, travel has been practically put to a halt for nearly an entire
The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily
E-commerce players in Indonesia continue to innovate to increase value and appeal, such as affiliate programs that are predicted to play an important role in
Are your brands performing well in Indonesia? Do you know how Indonesian consumers behave and how they decide what to fill in their shopping basket?
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Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of
Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and
How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].