Perspective Archives

Perspective

“Remaja Jompo”, How It Feels to be Young and Old at the Same Time

The term “remaja jompo” or ‘decrepit teenagers’ has become very popular in Indonesia. Started booming in 2021, this new phenomenon is still discussed by a

August 16, 2022 No Comments

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Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

November 16, 2020 No Comments

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The Urge To Travel, Post Pandemic

Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been

November 9, 2020 No Comments

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For The Love of Food

Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is

November 2, 2020 No Comments

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Insight: Upcoming Online Sales in Indonesia During The Pandemic

With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In

October 23, 2020 No Comments

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About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

October 12, 2020 No Comments

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Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

October 8, 2020 No Comments

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

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34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement

October 1, 2020 No Comments

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Using WhatsApp To Connect With Indonesian Customers

The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and

September 29, 2020 No Comments

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The Perceived Online Benefits of Credit Cards by Indonesian Consumers

E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching

September 22, 2020 No Comments

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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

September 18, 2020 No Comments

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Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people

September 17, 2020 No Comments

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Giving Credit Where Credit (Card) Is Due

With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the

September 10, 2020 No Comments

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A Healthy Diet Amidst the Pandemic

For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more

September 4, 2020 No Comments

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Should Retailers in Indonesia Challenge those Shopping without Masks?

With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in

September 3, 2020 No Comments

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How Often Does Indonesians Take Their Vitamins?

Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure

August 31, 2020 No Comments

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How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

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The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

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How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

June 18, 2020 No Comments

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COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

June 10, 2020 No Comments

Perspective

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in

June 4, 2020 No Comments

Perspective

Is your digital ad effectively reaching your target age group?

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

May 19, 2020 No Comments

Perspective

What Indonesian Shoppers Really Think About Digital Ads

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements

May 7, 2020 No Comments

Perspective

How Small CPG Players can Get Ahead in the time of Covid-19

It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting

April 28, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

April 16, 2020 No Comments

Perspective

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,

April 14, 2020 No Comments

Perspective

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart

January 11, 2019 No Comments

Perspective

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch

January 7, 2019 No Comments

Perspective

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.

October 31, 2018 No Comments

Perspective

Interested in Targeting Soccer Fans to Market Your Brand?

Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As

July 27, 2018 No Comments

Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

July 4, 2018 No Comments

Perspective

What Comes First, Career or Family?

In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach

April 30, 2018 No Comments

Perspective

Indonesian E-commerce Shopping Behavior

Who are the shoppers, what are they buying, where they buy? Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most

April 18, 2018 No Comments

Perspective

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger

March 21, 2018 No Comments

Perspective

Snapcart: The Place to be for Data Scientists and Data Consultants

Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact

November 8, 2017 No Comments

Perspective

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an

August 22, 2017 No Comments

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

May 24, 2017 No Comments

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

March 29, 2017 No Comments

Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

March 13, 2017 No Comments

Perspective

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest

March 10, 2017 No Comments

Perspective

Rise of Minimarkets: Indonesia’s Purchase Shift from Super and Hypermarkets to Minimarkets

Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by

March 10, 2017 No Comments

Perspective

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was

March 10, 2017 No Comments

Perspective

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with

March 10, 2017 No Comments

Perspective

Mobile Research is the Future of Marketing Research in Indonesia

Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,

March 10, 2017 No Comments

Perspective

The Coexistence of Offline and Online Grocery Shopping

A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the

March 9, 2017 No Comments

Perspective

Indonesian Consumer Insights: The Growing Price of Maintaining Customer Loyalty

The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be

March 7, 2017 No Comments

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