Perspective

What Comes First, Career or Family?

In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach towards career and family at different life stages and acknowledge the factors which positively affect individuals in reaching their career goals while building a family. read more →

Indonesian E-commerce Shopping Behavior

Who are the shoppers, what are they buying, where they buy?

Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most popular and frequently used e-commerce platform by consumers. Snapcart’s research was conducted using an online survey through its mobile application in January 2018 involving 6,123 respondents.  read more →

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger with forecast of additional 13.4 million by 2022 read more →

Snapcart: The Place to be for Data Scientists and Data Consultants

Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact that has the potential to revolutionize businesses across all industries.
read more →

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an easy fix, read more →

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and read more →

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year. read more →

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status. read more →

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest times in history. read more →

Rise of Minimarkets: Indonesia’s Purchase Shift from Super and Hypermarkets to Minimarkets

Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by read more →

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was recorded to begun in the early 1600s in the United Kingdom. However read more →

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with the biggest snacking habit. read more →

Mobile Research is the Future of Marketing Research in Indonesia

Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data.  However, read more →

The Coexistence of Offline and Online Grocery Shopping

A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.” read more →

Indonesian Consumer Insights: The Growing Price of Maintaining Customer Loyalty

The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be worth IDR 192 trillion, according to a recent DBS report.

A recent analysis, however,  read more →