Perspective – Snapcart

Perspective

Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

October 8, 2020 No Comments

Perspective

A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

September 18, 2020 No Comments

Perspective

How is the Indonesian market reacting to the transition to the New Normal?

In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented

July 21, 2020 No Comments

Perspective

The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

July 1, 2020 No Comments

Perspective

How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

June 18, 2020 No Comments

Perspective

COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

June 10, 2020 No Comments

Perspective

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in

June 4, 2020 No Comments

Perspective

Is your digital ad effectively reaching your target age group?

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

May 19, 2020 No Comments

Perspective

What Indonesian Shoppers Really Think About Digital Ads

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements

May 7, 2020 No Comments

Perspective

How Small CPG Players can Get Ahead in the time of Covid-19

It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting

April 28, 2020 No Comments

Perspective

How to Maximize Promotions amidst Covid-19’s Impact on Indonesian In-store Habits

As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but

April 21, 2020 No Comments

Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

April 16, 2020 No Comments

Perspective

Indonesians’ Confidence on Covid-19 Control drops following National Disaster Declaration

Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,

April 14, 2020 No Comments

Perspective

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart

January 11, 2019 No Comments

Perspective

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch

January 7, 2019 No Comments

Perspective

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.

October 31, 2018 No Comments

Perspective

Interested in Targeting Soccer Fans to Market Your Brand?

Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As

July 27, 2018 No Comments

Perspective

Indonesian Millennials Shopping Behavior

All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising

July 4, 2018 No Comments

Perspective

What Comes First, Career or Family?

In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach

April 30, 2018 No Comments

Perspective

Indonesian E-commerce Shopping Behavior

Who are the shoppers, what are they buying, where they buy? Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most

April 18, 2018 No Comments

Perspective

Deeper Look into Indonesian Consumers

Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger

March 21, 2018 No Comments

Perspective

Snapcart: The Place to be for Data Scientists and Data Consultants

Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact

November 8, 2017 No Comments

Perspective

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an

August 22, 2017 No Comments

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

May 24, 2017 No Comments

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

March 29, 2017 No Comments

Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

March 13, 2017 No Comments

Perspective

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest

March 10, 2017 No Comments