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New In Perspective
DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

mom and baby

Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

brand storytelling illustration

A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling