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Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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New In Perspective
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A Good Hair Day: Part 2

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1]. 

good hair day

A Good Hair Day

These days, the variety of hair care products has expanded significantly.  Our recent survey in August 2025 discovers that more Indonesians are now paying attention