Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent
In today’s competitive marketplace, businesses need more than just great products or services—they need memorable experiences that connect with their audience. That’s where event marketing
2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,
In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage
The landscape of work has experienced a dramatic transformation over the last few years, with remote work emerging as a defining trend. What was initially
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Shopping centers in Indonesia, once the heart of modern urban life, are now witnessing a steady decline in foot traffic. Plenty of news reports revealed
In an age where consumers are increasingly skeptical of traditional advertising, authenticity and urgency have become two of the most powerful tools in a marketer’s
As the global financial landscape continues to shift towards ethical and inclusive financial models, Sharia-compliant insurance, known as takaful, is experiencing accelerated growth. This growth
In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that
The Indonesian government has signaled plans to limit free shipping promotions offered by e-commerce platforms. This regulatory move is designed to ensure fair competition, especially
As more Indonesians have witnessed a positive trend in physical activity, the country’s fitness and wellness industry is experiencing rapid growth — with the fitness