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Insight Hub
Perspective

The Psychology Behind Flash Sales and Limited Offers

In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies

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Indonesians’ Perspective on Investment

Investing is becoming an increasingly important topic worldwide, and Indonesia is no exception. Thus, in order to find out more about Indonesians’ perspectives on investment,

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Phone For Rent

The world of mobile phones is constantly evolving, with many people looking for flexible, cost-effective solutions to their technology needs. And one such solution is

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In AI, We Trust: Part 2

Artificial Intelligence (AI) continues to reshape how people interact with technology, and Indonesia is no exception. According to our findings in the first part of

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DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

mom and baby

Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

brand storytelling illustration

A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling