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Buy or Rent? Part 2

In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,

Infographic

Buy or Rent? Part 1

In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and

Infographic

Young Indonesians’ Interest in Reading: Part 2

Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young

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New In Perspective

Official Store or Non-Official Store? Part 2

In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority

No Buy Challenge 2025

In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part