In recent years, PayLater services have become increasingly popular in Indonesia. As digital transactions become the norm in Southeast Asia, PayLater has emerged as a
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
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Indonesia has solidified its position as one of the most attractive destinations for global investors in 2025. With its burgeoning economy, rich natural resources, strategic
In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority
In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025,
In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part