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NAVIGATING
THE NEW
NORMAL

The world is changing. Snapcart is here for Brands to understand more and act fast in these uncertain times.

Get access to our free tracker updated daily on the latest consumer sentiment during COVID-19:

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READ OUR LATEST ARTICLES ON COVID-19

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WE BELIEVE OUR SOLUTIONS CAN HELP YOUR BRAND ON THE FOLLOWING

UNDERSTAND
BASKET EVOLUTION

Basket purchase profile is shifting week by week. Track these changes fast, accurate.

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TRACK on-SHELF
BEHAVIOR

Brand switching is accelerating, caused by availability issues and pricing. Deep dive why.

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BE TOP of the LIST,
not top of mind

Brands need to be on top of shoppers' shopping list. Be prioritized, find out how.

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Why Our Proposed Solutions are Relevant

The following are 3 key findings that we have compiled through research of our internal data and other external sources. One of the key sources we think is very relevant is a research by McKinsey & Co. on a recent survey of coronavirus crisis sentiment.

Neighborhood-Confined Shopping

Social distancing, lockdown, forced shoppers to stay at home. Nearby minimarkets are the main source to replenish products while grocery deliveries are gaining traction. Screen time increased, trips are reduced significantly, while basket size swells.

EsSeNTIAL CATEGORIES PRIORITIZATION

Contents of shopping basket changed. People tend to stock up more essential categories like food, water, toiletries and cleaning products. Boredom increases spending in home entertainment, but at the same time concerns on income drives frugality.

Categories-first, Brand-later mindset

Panic buying and production issues may have caused availability problems for some popular brands. People never switch categories, but will most definitely switch brands. Brands who are able to protect and/or grab shares will win in the long term.

We Love
To Help.

Tell us your concerns and we will tell you on how our solutions can support.