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Housewives
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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

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New In Perspective
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A Good Hair Day

These days, the variety of hair care products has expanded significantly.  Our recent survey in August 2025 discovers that more Indonesians are now paying attention

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Lost in the Music

Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.