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Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

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New In Perspective

The Healing Phenomenon Among Gen Z in Indonesia

In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending

The Rise of the Fashion Repair Trend in Indonesia

The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these

The Sugar-Sweetened Beverage Tax in Indonesia

Indonesia plans to implement a sugar-sweetened beverage (SSB) tax. Just like tobacco products, this tax is also related to people in Indonesia’s health condition. With

What’s On TV Today

Many news reports said that TV viewership continues to decrease annually across Indonesia.  This phenomenon might reflect the broader global trends as the rise of