All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising
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In January 2025, the US imposed new tariffs on Chinese goods as part of its push to secure domestic supply chains, reduce dependence on China
In recent years, Indonesia has witnessed a positive trend in physical activity. In 2023, Lembaga Survei Indonesia (LSI) revealed that 18.2% of Indonesians do not
In 2025, consumers are increasingly expressing their values and concerns through their purchasing decisions, a phenomenon often referred to as “silent protest.” Rather than engaging
In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new
The world of e-commerce is evolving rapidly, and consumer expectations are higher than ever. Shoppers now demand convenience, personalization, and immersive experiences from online retailers.
In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies