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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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New In Perspective
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A Good Hair Day: Part 2

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1]. 

good hair day

A Good Hair Day

These days, the variety of hair care products has expanded significantly.  Our recent survey in August 2025 discovers that more Indonesians are now paying attention