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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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New In Perspective

What Do You Listen To? Part 2

Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to

What Do You Listen To? Part 1

In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia