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Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

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New In Perspective

Let’s Play!

Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD

Tea or Coffee? Part 2

In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians

Tea or Coffee? Part 1

Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and