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Again With The Snacks

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

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New In Perspective
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A Story to Tell

In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use

viral trend

From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have