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Perspective

The Psychology Behind Flash Sales and Limited Offers

In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling

brand story telling illustration

A Story to Tell

In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use