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Perspective

The Psychology Behind Flash Sales and Limited Offers

In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies

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concerts in indonesia

Lost in the Music

Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.

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Happy Mom, Happy Baby: Part 2

In the first part of this article, our study found that in this digital era, social media and product quality play a more significant role

DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are