Still Unsure? Part 1 Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
The Surge in Indonesian Consumers Taking Advantage of Year-End Discounts Before the VAT Increases in 2025 As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
The VAT is Increasing, Frugal Living Habits Are Rising Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
