Ramadan Comes Again

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments regarding the economy during this year’s Ramadan are quite positive[1], especially with the lowered social distancing measures on several cities [2]. But after several drops and spikes of COVID-19 cases in the last 12 months, including the one after last year’s Ramadan[3], what do Indonesians think regarding this year’s Ramadan?

This month marks the third Ramadan amidst the pandemic, and many feels that this time it’s finally going back to normal with 91% believing so. However, only around 25% have actually prepared and made plans for Ramadan and the upcoming Eid-al-Fitr, which is almost impossible when there were no pandemic due to high demands. 32% have even gone and answered that they’re still hesitant to actually plan anything, and what exactly is the cause? The top reason is apparently hesitancy regarding government regulations (51%), because if policies suddenly change, their plans can end up being scrapped entirely – example being travelers being turned away when going back to their hometowns to celebrate Eid-al-Fitr in 2021[4].

But it was mentioned before that sentiment is pretty positive, and the abovementioned fact does not change that. 81% respondents are at least “quite sure” that Ramadan and Eid-al-Fitr festivities will be back to normal this year. This is evident due to the fact that 32% respondents have now gone back to fully working from their offices (WFO), and 44% answered that they now have gone out more often compared to in 2021.

What about you? Have you made plans and prepared for Ramadan and the upcoming Eid-al-Fitr?


[1] IDX Channel – Sri Mulyani Optimis Aktivitas Ekonomi Bakal Normal Selama Ramadan

[2] Tempo.co – Luhut: PPKM Jabodetabek dan Surabaya Turun ke Level 2

[3] Al Jazeera – Did an Eid al-Fitr mass exodus kick-start Indonesia’s COVID chaos?

[4] Tempo.co – Larangan Mudik, Polri Telah Putar Balik 600 Ribu Kendaraan Pemudik

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