Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To
Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments
With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining
According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such
Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher
Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean
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The world of mobile phones is constantly evolving, with many people looking for flexible, cost-effective solutions to their technology needs. And one such solution is
Artificial Intelligence (AI) continues to reshape how people interact with technology, and Indonesia is no exception. According to our findings in the first part of
Artificial Intelligence (AI) is quickly becoming a part of daily life across the globe, and Indonesia is no exception. Hence, in April 2025, Snapcart conducted
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent