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Perspective

Marketing Strategies to Increase Online Business Profits

In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and

Infographic

Let’s Play!

Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD

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Tea or Coffee? Part 2

In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians

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DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

mom and baby

Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling