
Healthy Ramadan
Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our

Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our

Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are

In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.

In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and

Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered

As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Stay up to date with our latest findings

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.

Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand

Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few

In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s