In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
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Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have
The discussion around a potential 32% import tariff imposed by the United States on Indonesian products in 2025 is creating ripples across various sectors. While
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and