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New Year, New Car: Part 1
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
January 8, 2025
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According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people