How Did The Recent Inflation Affected Filipinos’ Purchases

Price plays a big factor for consumers when making their decisions on their purchases. With the recent inflation hike of 5.7% and the country’s gross domestic product (GDP) which slowed down in 2nd quarter at 6%[1], did shoppers stick to their shopping habits? What are the categories they opt to set side for now?

According to survey data that was gathered by Snapcart through its in-app survey, most consumers would remain loyal to personal care but not on food and beverage brands. Majority of personal care buyers would stick to their preferred brand, and nearly 1 in 5 would rather switch stores than switch brands. Here is the full report.

[1]  https://www.rappler.com/business/209234-interview-jc-punongbayan-aj-montesa-on-philippine-economy.

 

 

Related Articles

The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and drink service, event planning, read more →

How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will this boom be over as soon as the pandemic ends? read more →

COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily lives of individuals as every part of life that has to do with being nearby another person is suddenly restricted. read more →

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in the country. read more →

Sign up for more actionable insights

Stay up to date with our latest findings