Price plays a big factor for consumers when making their decisions on their purchases. With the recent inflation hike of 5.7% and the country’s gross domestic product (GDP) which slowed down in 2nd quarter at 6%, did shoppers stick to their shopping habits? What are the categories they opt to set side for now?
According to survey data that was gathered by Snapcart through its in-app survey, most consumers would remain loyal to personal care but not on food and beverage brands. Majority of personal care buyers would stick to their preferred brand, and nearly 1 in 5 would rather switch stores than switch brands. Here is the full report.