Survei Belanja Online Indonesia 2018

Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring terjadi dalam satu kali per bulan (27%) atau dua kali per bulan (24%). Menariknya, transfer bank masih mendominasi (69%), disusul oleh pembayaran di minimarket (31%) dan Cash-on-Delivery (22%). Itu artinya, sebagian konsumen online Indonesia masih harus melakukan metode offline dalam transaksi online mereka.

Meski sebagian besar pembelian online dibayar melalui transaksi offline, namun 85% responden akan mengubah habit pembayaran mereka ke online dalam 12 bulan ke depan. Mayoritas responden (67%) akan menggunakan transfer bank sebagai pilihan utama pembayaran online mereka dalam setahun mendatang. “Artinya, akan ada shifting dari konsumen SES C yang selama ini membayar secara offline, misalnya melalui gerai minimarket ke transfer bank baik melalui internet ataupun mobile banking,” jelas Okke Ellanosi, Group Marketing Communication Manager Snapcart. Berikut detail surveinya.

 

Related Articles

Are Big Brands Affecting Correct Brand Ad Recall? A Look into Three Online Christmas Ads in The Philippines

Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart ran a survey on the latest online Christmas ads from different categories to know which brands stood-out the most. read more →

Living in the Mobile Internet Era: How it Affects our Daily Lives

The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch with our family, guiding us when we are lost, to finding us a date. To have a better understanding on how mobile internet affects our daily lives, in August 2018 Snapcart launched a survey for its users in Brazil, Indonesia, Philippines, and Singapore.  read more →

Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are 3 main steps for skin-care routine. It starts with cleansing, continues with toning to balance the skin, and moisturizing to hydrate and soften the skin. Thus, washing your face with face wash product read more →

Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect on consumerism. Hootsuite’s and We Are Social’s studies, Digital 2018, found that Filipinos are online for an average of four hours a day. Miappi’s article revealed that 92% of consumers trust online influencers more that advertisements and celebrities.  read more →

Sign up for more actionable insights

Stay up to date with our latest findings