Survei Belanja Online Indonesia 2018

Hasil survei yang dilakukan Marketeers bersama Snapcart menemukan bahwa frekuensi konsumen Indonesia berbelanja daring, terjadi dalam satu kali per bulan (27%) atau dua kali per bulan (24%).Menariknya, transfer bank masih mendominasi (69%), disusul oleh pembayaran di minimarket (31%) dan Cash-on-Delivery (22%). Itu artinya, sebagian konsumen online Indonesia masih harus melakukan metode offline dalam transaksi online mereka.

Meski sebagian besar pembelian online dibayar melalui transaksi offline, namun 85% responden akan mengubah habit pembayaran mereka ke online dalam 12 bulan ke depan. Mayoritas responden (67%) akan menggunakan transfer bank sebagai pilihan utama pembayaran online mereka dalam setahun mendatang. “Artinya, akan ada shifting dari konsumen SES C yang selama ini membayar secara offline. Misalnya melalui gerai minimarket ke transfer bank baik melalui internet ataupun mobile banking,” jelas Okke Ellanosi, Group Marketing Communication Manager Snapcart. Berikut detail surveinya.

Related Articles

The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and drink service, event planning, read more →

How big is your brand’s opportunity in online grocery platforms?

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will this boom be over as soon as the pandemic ends? read more →

COVID-19’s Impact on Indonesia Lifestyle

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily lives of individuals as every part of life that has to do with being nearby another person is suddenly restricted. read more →

Is Indonesia ready for further easing of PSBB?

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in the country. read more →

Sign up for more actionable insights

Stay up to date with our latest findings